Wednesday, 22 May 2013

European Vacation Day to Night

European Vacation - Day to Night

I have the pleasure of going to Europe tomorrow for 3 weeks! I will be spending time in some of the most fashionable cities in Germany, Czech, Croatia and Italy so of course my first thought goes to...what to wear???!!! 

I have never been one to pack light. What does that even mean? So I will be bringing a large suitcase packed with my favourite things. Even if the suitcase is big it is not my actual closet so I have to think strategically on what items can mix and match as we all do when packing for vacay.

Below is an example of how to take a simple grey tank top from day to night. I want to be comfortable yet stylish so I would pair it with wedge sneakers, denim shorts and a lightweight cover-up to wonder around during the day and then pair it with strappy nude heels and a pencil skirt for the evening. The accessories can all be mixed and matched with both outfits.


European Vacation Day to Night






Hope the tips help when you are packing for your upcoming adventures!

~Phaedra

Tuesday, 21 May 2013

Stampede Styling with Lisa Ng - Media

Stampede Styling with Lisa Ng

Round 1!

This is a throwback to the first session with Lisa Ng from Hip Urban Girl in Toronto, Ontario. Lisa has never been to the Calgary Stampede and was so enthralled to hear all the stories of the festivities that happen throughout the event. She wanted to look just like her company name, hip and urban, but with a western twist! The look below is from Aritzia in TD Square, The CORE.







~ Phaedra

Monday, 20 May 2013

Stampede Styling with Michelle Magnan

Stampede Styling with Michelle Magnan

Stampede is coming folks and the one stop shopping destination for Stampede style is The CORE Shopping Centre in downtown Calgary. This last session was with Michelle Magnan of Toque Girls fame and writer for The Calgary Herald. Michelle has a lot of corporate functions that she needs to attend this year so our focus was how to dress contemporary for those events. 

The key to Stampede dressing is to never sacrifice your own personal style and dress in a 'costume'. In each of these sessions the client is encouraged to bring one piece of their own wardrobe for me to build a Stampede outfit around. Michelle, the doll that she is, brought her brown cowboy boots which made my life a tad bit easier. However I wanted to build her outfit out of items that could be incorporated into her everyday wardrobe to ensure the value of each garment was getting maximized.

The final outfit was found at Club Monaco and BCBG Generation


Michelle and I in the CORE Shopping Centre pictured in her final Stampede ready ensemble 


It's all in the small details at Aritzia


Stay tuned for many more of these Stampede styling sessions!

~Phaedra

Friday, 17 May 2013

Fashion Flea in Calgary

Fashion Flea in Calgary

Fashion Flea is an exciting event happening in Calgary on May 25, 2013. A mix of local designers and vintage boutiques where you peruse one of a kind finds and mingle with industry professionals and fashion seekers.  



~ Phaedra

Monday, 13 May 2013

Work It Girl

Work It Girl

Are you stuck in a rut with what to wear to the office? When I am stuck in this rut I avoid stressing out on trying to be unique and instead focus on the classics. Classics always make me feel pulled together, chic and polished. 

Opt for black, white or cream and accessorize with metallics or pops of bright colours to pull the entire outfit together and make it your own.

~Phaedra

Work It Girl